In hospitality, Demand is the number of rental nights that guests are willing to book at a given price during a given period of time. Understanding demand patterns help revenue managers craft a cohesive pricing and revenue management strategy.
– Demand Curve
Demand Curve is the relationship between price and quantity demanded. Demand Curves help understand dates of high compression thus having less price elasticity.
– Distribution Channel
In travel & hospitality, a Distribution Channel is a platform facilitating the buying and selling of travel products such as vacation rentals, cars, and airline seats. Distribution Channels can be online and offline. Some distribution channels are OTA, FIT, Tour, Corporate, and GDS. Distribution channels are tools to increase product reach and can help to reach clientele in business and leisure travel. Most distribution channels charge a flat percentage on gross booking revenue excluding taxes.