What is a special event?
Seasonality follows a trend that repeats each year. A special event — a game, parade, or festival — is much harder to predict because it happens over a far shorter window, sometimes requiring permits, road closures, or security. And the demand is enormous: the U.S. entertainment industry surpassed $825 billion, making event dates critical opportunities you can’t miss.
When it rains, it pours — but how much are you catching? By default, most revenue managers and pricing software overshoot, because their strategy relies on what the neighbor is doing. Quibble takes a price-probability approach instead. Strong demand doesn’t guarantee strong yield: for any date, event or not, you need the probability of a price point converting and the elasticity of that demand.
How to approach special events
Calculating your best revenue outcome before an event is a complex problem, which is why our models are trained — and continuously retrained — for it. Quibble decodes the probability scenario from your historical, current, and unique circumstances before setting a price, and matches the timing of that probability to a lead-time optimization model to forecast your highest achievable price and drive revenue above benchmark.
What you need
A very large amount of data. Quibble’s software tracks 25+ data sources at its core — billions of data points from OTAs, direct sites, public databases, and news outlets. But data alone isn’t enough; you have to dissect, store, and manipulate it to feed machine learning. Quibble never stops learning, improving forecast accuracy to help owners and managers raise RevPAR.