Background
Cohova, a vacation-rental management company in Northwest Arkansas, partnered with Quibble to strengthen its revenue management. CEO Logan Humphrey sought a more advanced solution after recognizing competitive pressure in the short-term-rental market.
Challenges faced by Cohova
- Inefficient pricing: existing models were designed for large competitive sets of 300+ properties and lacked demand forecasting.
- Limited market insight: difficulty predicting demand led to missed revenue opportunities.
- Scalability: managing pricing across multiple cities grew harder as the portfolio expanded.
Why Quibble was the ideal choice
- Advanced pricing science — behavioral demand science and consumer-choice modeling for precise rate adjustments, beyond basic dynamic pricing.
- Real-time demand forecasting — proactive adjustments based on anticipated trends across peak and off-peak seasons.
- Scalable for growth — enterprise features including customizable KPIs and scenario modeling for an expanding portfolio.
- Seamless integration — compatibility with various PMS platforms enabled smooth rollout with minimal disruption.
- Dedicated support — access to revenue-management specialists for ongoing optimization.
Results achieved
- 18% revenue increase, attributed to more effective pricing strategies.
- 8% occupancy growth, from better alignment between pricing and market demand.
- Enhanced operational efficiency, freeing the team to focus on guests and properties.
The partnership transformed Cohova’s revenue management, delivering substantial financial gains and operational improvements that positioned the company for sustained success.