What is a comp set in short-term rentals?
A comp set is a curated group of listings that share key traits: location, size, guest capacity, amenities, quality, and availability. Operators use comp sets to benchmark pricing and adjust strategy to local demand — staying ahead of the competition rather than following it. While most dynamic pricing tools rely on broad averages or ZIP-code-level data, Quibble builds comp sets from booking intent and quality signals, not just proximity.
How BookNOLA boosted revenue using better comp sets
BookNOLA, a top STR brand in New Orleans, was seeing flat summer bookings despite a strong market. After adopting Quibble, they built custom comp sets tailored to each property. This surfaced low-performing listings and revealed pricing gaps. By refining their comps and making strategic listing upgrades, BookNOLA recovered lost revenue and achieved their best-performing summer ever.
Being able to comp like-kind units rather than setting an arbitrary base price that adjusts to the entire market like the big three do is a game changer.
Why Quibble’s comp-set engine stands out
- Filters listings by photo count, guest rating, booking window, and availability
- Excludes stale or irrelevant listings
- Supports multi-property operators — not just individual hosts
This enables more accurate pricing based on the actual competition your listings face — not a generic market average. Still relying on lagging tools or basic averages? You are probably leaving money on the table.