Background
Brooks and Shorey Resorts manages more than 140 condos and beach homes in Fort Walton Beach, on Florida’s Emerald Coast, managed on Escapia. Unlike operators who pilot a handful of units, the team converted nearly the whole portfolio to Quibble’s dynamic pricing at once in March 2026.
The challenge
A single-market portfolio is deceptively hard to price. When all 140 units ride the same seasonal wave, every mistake is systematic: price the spring-break window wrong and it is wrong 140 times. The team needed every unit priced daily against live demand, not a rate calendar built the previous fall.
The results, measured the honest way
We compared the same 137 units over identical dates, mid-March through late July, in 2025 and 2026, counting guest-paid rent only and excluding canceled bookings.
- 30% more rental revenue on the same units.
- 28% more nights booked, 30% more bookings.
- Average nightly rate held firm while occupancy surged.
The occupancy story matters here. Beach markets punish blanket discounting: you fill the calendar and give away the margin. Brooks and Shorey filled the calendar at rate, because each unit’s price moved with demand for that unit, that week.
Beyond the numbers
One of the largest single-market portfolios on Quibble, priced end to end with no manual rate management, synced automatically to Escapia.
Methodology: figures are a same-store comparison of Brooks and Shorey Resorts reservation data. The 137 properties with booking history in both periods, bookings made March 17 through July 21, 2026 versus the same dates one year earlier, guest-paid rent only, canceled bookings excluded. Prepared from Quibble production data, July 2026.