There are over 7 million vacation rentals worldwide and the number grows yearly, so attracting guests and maintaining occupancy is challenging — especially when you’re new. Six strategies to help your property stand out.
- Understand your market — know what competitors charge and how they market, using OTAs and social media to benchmark your own pricing.
- Create an eye-catching listing — professional photos, an enticing headline, an inviting description, clear essentials and house rules, plus reviews and the occasional discount.
- Use social media — an appealing profile, engagement in relevant groups, helpful content, fast responses, influencer/affiliate reach, and targeted ads.
- Don’t be afraid to adjust your rates — raising and lowering prices (within reason) affects bookings; the key is acting when something isn’t working and adapting quickly.
- Make it easy to book — list across Airbnb, Vrbo, and Booking.com, keep your site simple and clean, and back it with great customer service.
- Run daily reports — track occupancy, ADR, and revenue per property to spot trends and growth opportunities early.
Maximize your exposure and stay responsive to the market. With Quibble forecasting market and property demand and implementing a customized pricing strategy, hosts get expert support aimed at lifting revenue performance.