Marketing plays a crucial role in STR success, and a growing set of software and services is built specifically for the niche. Five worth knowing:
- BuildUp Bookings — digital-marketing consulting for vacation-rental managers across SEO (their TLCK framework), paid search, social (Facebook/Instagram/TikTok), and email; monthly retainers from $1,000 up to $15,000 depending on scope.
- Vacation Rental Marketers — tailored online marketing (SEO, link building, content) for rental managers, hotels, and resorts, focused on ROI.
- BookingSync — a remarketing feature that reduces OTA reliance, integrating with Zapier and Mailchimp for targeted newsletters, offers, and social sharing.
- Guest Hook — marketing, branding, and copywriting for rentals, including listing descriptions and guest messaging.
- Rental Scale-Up — articles, conferences, reports, and a weekly newsletter of no-fluff, actionable insights for rental operators.
Each offers a different mix of features — choose the one that aligns with your business’s goals, audience, and budget to optimize your marketing and lift bookings.